It really is astonishing to see how many business owners especially small businesses are oblivious to the free marketing tool called “Google my business” by Google. It is a free yet effective tool to make your business shine on the internet in these days where everyone is searching the internet for answers and what not.
What is it about?
Google my business by Google is designed to help businesses create awareness online while also monitoring their progress through views, clicks and follow-ups to help locate and work on weaknesses while also honing specific strengths to generate traffic and leads to the business. What is more? It really is free. No kidding! It is free and very easy to sign up.
Signing up is a piece of cake and is a three-step process. Google my business will help you create a website you have free reins to furnish and publish and how you choose to advertise and sell yourself is completely your decision though you might get suggestions here to help you in the right direction.
Press Play - This video will give you an overview of Google My Business
What Do I Stand to Gain?
Online presence is so important when generating leads. This tool creates a business listing for you and as such you can appear in google searches, listings, reviews and even direction. You also get to control what people see when they search for you or when your business appears in their search; you control your business outlook. This is a very good and efficient way to stay relevant in your market. You can also get to update your photos and profile from time to time to tailor your business to your market needs and to be able to respond to what is in vogue in this ever-dynamic era. It also doesn’t matter whether you run an online business or have a store, it is tailored for all and every seller.
Blind marketing is one of the worse things that could happen to a business. You can know those interested in what you are offering using the tool and this gives you helps you direct your advert toward them. You also become aware of your competitors and what they are doing that makes them standout so you can come up with strategic ways to stand out and compete fully in that market.
Like I mentioned earlier, you have free reins over your website and you can also link an old website in a fusion of old and new things. It is for you to maintain customer loyalty by what you do, your response rate and helpfulness.